Will Elon Musk Become the Next Willy Wonka?

On Saturday, May 5th, serial entrepreneur Elon Musk declared on Twitter: “I’m starting a candy company & it’s going to be amazing.” Quickly following it up with “I am super super serious.” I think we can all say we’re super super serious about candy, so hopefully, this isn’t an April Fool’s joke that’s one month and four days late.


The responses to his tweet have been varied, from some begging him to stay focused on Tesla, another pining for him to make Westworld real, and another opining that he start a cologne called Elon’s Musk. But the idea of him pivoting to candy isn’t just a whimsical road to take but a potentially lucrative one. For example, Mars made 18 billion dollars in 2017 while Musk’s Tesla reportedly made 3.3 billion in revenue in 2017. Apparently, sweets are selling better than his new sedans.

Now back to this whole candy thing, when I hear that Musk — who’s worth about 20 billion dollars — wants to start a candy company, all I can think of is Willy Wonka; a ridiculously wealthy man creating a candy company, and really how can you not? We now are wondering if he’ll be able to hire any Oompa Loompas, and if he can harness the tech to create real life incarnations of the Everlasting Gobstopper, Fizzy Lifting Drink, and wallpaper that tastes like snozzberries. If he creates a river of chocolate, we are SOOOOOO there.

What kind of candy company do you think Musk would create.

Photo via Paramount Pictures

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